👏 What If Nobody Buys? Let’s Talk.


From the Desk of

Melody Johnson

Hey Reader,

Note: If you’d like to skip updates about this series, you can click (Mute) to stop these emails—but I promise this one’s worth your time!

I see you. Staring at your screen. Wondering if this whole digital product thing is just another way to waste your time.

“What if nobody buys?” 🤔

First—deep breath. Because that’s why we’re doing a beta launch.

Quick story.

Back in 2018, I was pivoting from financial coaching into course creation, because that's what my full-time job was about - helping companies turn their training into online curriculum.

Here's what I'd do if I was starting again from ZERO.

Working full-time, hustling on weekends, taking every course under the sun and throwing thousands on mini courses and ebooks - I would skip the line and look at my long term goals.

🙌 Invest in businesses who emulate the type of LIFE AND BUSINESS I wanted.

🙌 Identify ways I could leverage their strategic thinking brain - 1:1 coaching, mentorship, etc.

🙌 Stop second guessing the value of my work.

Then, I would have carved out a few hours in the am to develop some marketing content, map out my email funnels in the pm, then got to work on my digital products for 3-5 hours a week.

Here's a photo of me back in the day...

CIRCA 2019 ME - listening to podcasts and sneaking around the office watching IG lives.

Woman in early 20's sharing a whiteboard

Fast forward to today, I spent the first 5 weeks of the year and launched 6 new digital products - two new freebies - and 4 new blog posts - and finished my first draft of my fiction book.

I woke up and before I had even eaten breakfast, I had made a digital product sale.

I'm not saying it wasn't work - It was.

But I'm getting faster at developing and iterating on my ideas so they don't get stuck in GOOGLE DRAFTS for months.

And that's what this whole beta thing is about Reader

Instead of spending weeks (or, let’s be real, months) building something nobody asked for, you’ll get PAID to test if your idea is worth building in the first place.

No more guessing. No more perfectionism spirals. Just real proof that your idea has legs.

And let’s be honest—have we been lied to about launch goals? Absolutely.
You’re not
failing if you don’t hit a million-dollar launch your first time.

So let’s set some realistic wins:
🎉 Your first $100.
🎉 Maybe $500.
🎉 Maybe even $1,000 or more.

My first digital product partner launch? $4K.
Kat Sturtz? A surprise $1K from marketing a
brand new workshop.

It’s not magic. It’s strategy. And it’s not about forcing yourself into copy-paste templates from some “proven” system that’s really just another way to sell to business coaches.

We make a game plan that works for YOU—one that fits your energy, your business, and your life.

Step 1: Join Digital Product Remix. (self study option available)
Step 2: Let’s create a launch strategy that makes sense for YOU.

Ready to finally launch? Join the live round now. 👇

Melody

P.S. If you're looking to see what's possible, I'm offering a free 5 minute Loom Launch plan - just fill out the details here and we'll get started.

TL;DR: I'm running a live round of my digital product! Plus making exclusive upgrades to the content including how to leverage AI. The price will be going up for future live rounds, so now's the best time to join.

Count down to 2025-02-11T07:00:00.000Z

Cool Things

Released my latest YouTube video

Want to work 1:1?

Join me inside the live round of the Digital Product Remix

>> Your Podcast Planner Shop >> The Course Consultant Shop

450 E Main Street P.O. Box 1084, Somerton, AZ 85350
Unsubscribe · Preferences

Hi! I'm Melody

I help group coaches and membership owners create and grow their recurringr revenue with digital products, courses, memberships, and group programs

Read more from Hi! I'm Melody

From the Desk of Melody Johnson Reader, So yesterday, I volunteered to provide breakfast as part of my PTO responsibilities and I totally FAILED and accidentally lied. You see, I was offering bagels, donuts, a juice and a few kids and adults asked what was the brown creamy stuff was to top off their meal. "It's peanut butter, of course!" - I said as I let kids and parents place the creamy goodness on their bagels. 🤦♀️ And this is where I accidentally LIED. Turns out, that creamy goodness was...

From the Desk of Melody Johnson Hey Reader, It's spring time and I've been loading up on goodies for my kids. Two things come to mind when I do this: 1) Are my kids going to go sugar / stir crazy with all this candy? 2) Am I contributing to a magical experience for their memories as an adult? Also I am wondering if my husband will find all the chocolate I've hidden because he definitely grabs tons when I'm not careful (candy thief!). I took this picture of an easter basket my hubby got me a...

From the Desk of Melody Johnson Hey Reader, If there's one thing I've learned while balancing my life and business is that - there is a TON of noise about what it takes to grow an online business. One person says you have to post daily on social media. Someone else swears by funnels. Another by reels. Another by paid ads. And another by SEO. By the way, be sure you’ve hopped on threads, Bluesky, or the latest social media platform! Oh, and don't forget about scaling your team and make sure to...